几个最有效促进网站和博客排名的搜索引擎优化SEO技术
一、网站搜索引擎优化SEO技术
1. 关键词分析：选取合理的关键词是SEO优化的基础，要根据客户的业务特征以及市场趋势来进行关键词分析。此外，还要考虑用户习惯使用的关键字，并对不同时段内相应关键字出现的情况进行监测。
2. 网站代码优化：将HTML代码中采用CSS、JS文件归集整理，减少HTTP请求数量和大小。避免使用Flash、图片作为背景图片以及多重嵌套Table标记。此外，还要注意Meta信息中Title、Description、Keywords三者之间的协调性。
3. 链 接 建 设 ： 通 过 天 然 链 接 交 换 、 媒体宣传 、 社交媒体分享 以及新闻发布来扩大站内外链量, 有效地将流量引导到本站上, 并构建一个真实有效的“人气”生态圈;
4. 站内优化: 第一规范URL命名方式, URL中不能出现乱七八糟字符;然后适当加上H1-H6标记,便于Googlebot快速扫描;此外, 要注意文章内部Link Text(即文字)之间应形成一定逻辑性;
5. Sitemap生成: Sitemap是一个XML文件, 存储在Web Server上 , Googlebot能快速扫描sitemap中所有URL , 有助于Googlebot快速理解Web Site Structure ;
6. Robots . txt : robots . txt是Robots Exclusion Protocol (REP) 的一部分 , Webmaster可以使用robots . txt来告诉Search Engine Bot如何去Crawl & Index Web Pages ;
7. Google Analytics : Google Analytics是Google旗下强大而易用的Analytics工具 , Webmaster可以使用GA来监测Website Traffic & User Behavior ;
8. Social Media Optimization ( SMO ) : SMO是Social Media Marketing (SMM) 的子集 , Webmaster应当将Social Networking Sites作为Marketing Channel之一 , 来Promote Website Content & Increase Brand Awareness ;
9. Mobile SEO : Mobile SEO既Mobile Search Engine Optimization (MSEO), MSEO既Mobile Friendly Website Design + Mobile Friendly Content Writing + Mobile Friendly Link Building Strategy ;
10. Local SEO: Local SEO is a subset of traditional search engine optimization that focuses on optimizing websites for local searches and local customers in order to increase visibility and traffic from local customers who are searching for products or services in their area.; 11.. International SEO: International SEO is the process of optimizing a website so that it can be found by users from different countries around the world.; 12.. Voice Search Optimization: Voice search optimization is the process of optimizing content for voice search queries in order to improve visibility and rankings on voice search platforms such as Amazon Alexa and Google Home.; 13.. Structured Data Markup: Structured data markup is code added to webpages which helps search engines better understand what information they contain so they can display them more prominently in SERPs.; 14.. Image Optimization: Image optimization involves compressing images without sacrificing quality while also adding relevant alt text tags to help with indexing and ranking images in image searches.; 15.. Video Optimization: Video optimization involves creating videos optimized for keywords related to your business as well as embedding them into webpages with relevant titles, descriptions and tags.; 16.. Rich Snippets/Schema Markup/Rich Results Testing Tool.: Rich snippets are pieces of structured data added to HTML pages which provide additional information about page contents such as reviews or ratings which can appear prominently in SERPs when triggered by certain queries.; 17.. Accelerated Mobile Pages (AMP): AMP is an open source project designed to make mobile pages load faster by stripping out unnecessary elements like JavaScript libraries or large images while still providing a great user experience on mobile devices.; 18.. HTTPS Migration/SSL Certificate Installation.: HTTPS migration involves switching from HTTP protocol over SSL certificate installation which provides encryption between server and browser thus making sure all communication between two parties remains secure even if intercepted by third party actors
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