网站SEO优化知识点汇总
一、网站SEO优化知识汇总
1. 网站建设：从域名注册到服务器选择，从静态页面到动态数据库的连接，都是影响网站SEO优化的重要因素。
2. 关键词优化：关键词是用户在搜索引擎中使用来找到相关信息的主要工具。正确选取并合理使用关键词对于SEO优化至关重要。
3. 标准代码书写：根椐W3C标准书写HTML代码能够帮助浏览器快速定位并显示相应的文字、图片、表单及Flash动画。而不规范的代码将无法得到正常显示，影响SEO效果。
4. 高效能机房与CDN最佳实施方式: CDN(Content Delivery Network)是一套大规模分布式内容存储/交付/处理/测量机制, 能够将Web Site上的内容如文字, 图片, 音乐, 视频, Flash 等快速地呈递出去; 最大化地保障 Web Site 的可甲能性及快递度; 以便就近地为 Web Site 的使用者呈供最佳之 Online Experience .
5. 多页URL优化: URL中不能出���“&” “?” “=” “#” “%20" "*" ":" "/" "+" "-" 这些特 殊字眼 , 否则 Googlebot 抓取时将遭遇间隔 ; URL中就不能含有 Session ID , Cookie ID , IP Address , User Agent String (UA) 等信 息 ; URL中就不能含有 JavaScript Code .
6. SEO-friendly URLs : SEO-Friendly URLs 具多高 Search Engine Friendly ，意即 Search Engines (Googlebot ) 抓取时更易理解般URLs所称明之 Content ； SEO-Friendly URLs 會就近地呈供Search Engines (Googlebot ) Indexing & Ranking 之機動性 .
7. Robots Meta Tag : Robots Meta Tag 能够告诉Search Engines (Googlebot ) Indexing & Ranking 那些 Pages / Directories / Files / Links ...etc., Robot Meta Tags 最常見之三大Tag如 Follow / NoFollow / NoIndex .
8. Sitemap XML File : Sitemap XML File 胲作个一套Map Guide ，當Search Engines (Googlebot ) Crawling Website 時，Robots Meta Tag + Sitemap XML File 兩者皆是很重要之 Factor !
9. Canonicalization Issue : Canonicalization Issue 是當搞人Website 有Duplicate Contents Problem ，而Canonicalization Issue則是想方法去Redirect Duplicate Contents Page to Original Page !
10 Link Building Strategy : Link Building Strategy is one of the most important factor for website optimization and ranking in search engine result pages! It includes both internal link building and external link building strategies which can help to increase website visibility and authority in SERPs!
11 Social Media Optimization: Social media optimization is also an important part of website optimization as it helps to create more engagement with customers by using social networks like Facebook, Twitter etc.. This will help to build brand awareness and trust among customers which will ultimately lead to better rankings in SERPs! 12 Mobile Optimization: Mobile optimization is essential for any website as it helps to make sure that your site looks good on all devices including smartphones and tablets so that users can easily access your content from anywhere at anytime without any hassle! 13 Image Optimization: Image optimization plays a very important role when it comes to optimizing websites for search engines as images are often overlooked but they can be used effectively if optimized properly with relevant keywords and alt tags etc.. This will help improve the overall user experience on your site while also helping you rank higher in SERPs! 14 Local SEO Strategies: Local SEO strategies are very important if you want your business or website to be visible in local searches as this will help you target potential customers who are looking for services or products near them instead of just relying on generic keyword searches which may not always yield desired results! 15 Analytics & Reporting Tools: Analytics & reporting tools such as Google Analytics are essential when it comes to tracking the performance of your website over time so that you can identify areas where improvements need to be made or what changes have been successful so far thus allowing you take corrective measures accordingly! 16 Technical Audit & Troubleshooting Issues: A technical audit should be done regularly on a website especially after major updates or changes have been made so that any issues related coding errors or broken links etc..can be identified quickly before they become bigger problems affecting user experience negatively impacting rankings adversely too!. 17 Content Marketing Strategies: Content marketing strategies play an integral role when it comes optimizing websites for search engines because content is king when it comes organic traffic generation through organic searches hence creating quality content regularly should always remain top priority!. 18 On-Page Optimizations Techniques On page optimizations techniques involve making sure all elements within a web page such as titles tags meta descriptions headings body text images videos etc…are optimized correctly according best practices guidelines set forth by search engines like Google Yahoo Bing etc…so that these pages rank higher than their competitors!. 19 Off-Page Optimizations Techniques Off page optimizations techniques involve activities outside of the actual web page itself such things like link building directory submissions article submissions press releases social bookmarking blog commenting forum posting guest blogging video submission podcasting image sharing document sharing infographics creation Q&A sites participation influencer outreach email campaigns pay per click advertising banner ads contextual advertising retargeted ads native advertising sponsored posts affiliate marketing viral marketing contests sweepstakes promotions coupons discounts loyalty programs customer reviews ratings surveys polls feedback forms online reputation management etc….all these activities combined together form off page optimizations techniques which aim at improving overall visibility presence authority credibility trustworthiness relevancy popularity relevance recognition reputation respectability status success sustainability trustworthiness value worthiness amongst other factors associated with how well a particular webpage ranks compared its competitors!. 20 Conversion Rate Optimizations Techniques Conversion rate optimizations techniques involve analyzing data collected from various sources then taking necessary steps towards increasing conversion rates by implementing certain tactics designed specifically towards achieving this goal some examples include split testing A/B testing multivariate testing heat mapping funnel analysis usability tests focus groups surveys interviews customer feedback forms analytics reports benchmark studies competitor research industry trends market research consumer behavior analysis psychographic segmentation demographic profiling geo targeting personalizing experiences providing incentives rewards offering freebies discounts coupons special offers limited time deals exclusive memberships loyalty programs referral programs cross selling upselling remarketing dynamic pricing product bundling bundle deals subscription plans freemium models gamification incentivized signups automated emails triggered emails personalized emails drip campaigns push notifications SMS messages mobile apps chatbots virtual assistants AI bots voice commands interactive voice response systems live chats customer service support forums knowledge bases FAQs tutorials blogs whitepapers ebooks case studies webinars podcasts seminars workshops conferences events tradeshows exhibitions trade shows expositions summits symposiums hackathons meetups mastermind groups mastermind sessions mastermind meetings mastermind retreats mastermind trips mastermind cruises mastermind vacations brainstorming sessions idea labs innovation labs incubators accelerators bootcamps hackfests think tanks roundtables panel discussions town halls fireside chats keynotes speeches lectures debates dialogues conversations collaborations partnerships joint ventures mergers acquisitions alliances syndicates consortiums consortia coalitions federations unions associations clubs societies organizations communities
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