新站站内优化怎么做？ 新上线网站优化方案经验分享
一、新站优化的重要性
1. 新站优化是提升网站流量和质量的关键：新上线的网站在SEO方面往往处于劣势，因此必须通过合理有效的优化手段来提升网站流量和质量。
2. 抓住时间差异带来的机遇：由于新上线的网站可以利用时间差异带来的机遇，如果能够及时抓住这个机遇并实行合理考虑周密、相应正当、成效显著的优化方法，就可以大大改善新上线网站在SEO方面存在不利情况。
3. 巩固核心词条地位：通过合理考虑周密、相应正当、成效显著的优化方法可以使核心词条得到巩固并保障关键词击中度。
二、新上续前期准备工作
1. 金品分析: 通过对行业领先词条/URL/内容/PR/IPC/LINKS 等特征进行分析, 获取行业领先词条, 并根据客户要求, 进一步将相关词条作为核心词加以考量;
2. SEO原始数欲: 通过Google Webmaster Tools / Bing Webmaster Center / Sogou Webmaster Platform / Baidu Site Search Console 等平台, 对原始数欲(如: URL Indexed Status / 404 Error Pages) 进行相应处理;
3. SEO代书&Robots File : 针对不同版本 (PC & Mobile), 建立 Robots File , 控制搜狗 & 360 & Googlebot 等Bot 的 Crawl Frequency ;
三、新上線高效課動性舉動
1. Title Tag Optimization : 针对不含 Keywords 的Title Tag , 追加 Keywords , 有助于Search Engine Bot 更好地誤誤感; 2 . Meta Description Optimization : 针對Meta Description , 加強Keyword Density ； 3 . H1 Tag Optimization : H1 Tag 有助于Search Engine Bot 更好國誤誤感 ; 4 . Image Alt Text Optimization : Image Alt Text 有助于Search Engine Bot 更好國誤誤感 ; 5 . Internal Linking Structure Optimization : Internal Linking Structure 有助于Search Engine Bot 更好國誤誤感 ; 6 . Content Quality Improvement and Update Regularly ：Content Quality Improvement and Update Regularly 有助于Search Engines Ranking Algorithm Better Understanding Website Content Relevance to Targeted Keywords ； 7 . XML Sitemap Creation and Submission to Search Engines ：XML Sitemap Creation and Submission to Search Engines can Help Search Engines Quicker Crawling New Added Pages or Updated Pages on the Website ； 8 . Canonical Tags Implementation for Duplicate Contents Issues Resolution ：Canonical Tags Implementation for Duplicate Contents Issues Resolution can Help Avoid Penalty from Search Engines due to Duplicated Contents Existing on Different URLs of the Same Domain Name or Sub-Domain Names of the Same Domain Name etc.; 9 . 301 Redirects Setup for Old Page Redirection to New Page with Similar Content Topic Coverage in Order To Keep The Traffic Flow From Old Page To New Page Without Any Interruption Caused by Changing Of URLs For Certain Reasons Etc.; 10 . Rich Snippets Markup Implementation for Structured Data Enhancement in Order To Make The SERP Listings More Attractive With Rich Snippets Displayed On It In Addition To Normal Titles And Descriptions etc.. 11 .. Social Media Integration with Open Graph Protocols Support in Order To Enable Sharing Functionality Across Different Social Networks Such As Facebook Twitter LinkedIn Pinterest Tumblr Weibo QQ Zone Renren Douban Kaixin001 Baidu Tieba Sina Weibo Tencent Weibo etc.. 12 .. Local Business Information Verification via Google My Business Yahoo Local Bing Places Apple Maps Foursquare Yelp TripAdvisor YellowPages Citysearch Superpages Whitepages Manta MerchantCircle Angie‘s List Judy‘s Book HotFrog Brownbook ShowMeLocal BestOfTheWeb GetFave eLocal USCityLink WhereToGo Localeze TomTom Navteq Acxiom Infogroup Factual Yext ExpressUpdate Locu GoDaddy Network Solutions Registercom 1and1 Network Solutions GoDaddy Enom Tucows Directi Internet BS CorpDomains Dynadot Moniker NameCheap eNom Gandi Instra Rebel Domains Epik Uniregistry Porkbun 101domain GMO Registry Marcaria Donuts Rightside Afilias Neustar CentralNic Hexonet DropCatch PDR Ltd PublicDomainRegistry LLC Wild West Domains Alibaba Cloud DNS Park Logistics DNSPod Xin Net Technology Corporation dnspod Inc CNNIC China NIC CNNIC China Internet Network Information Center CHINANET Guangdong Province network CHINANET Fujian province network CHINANET Jiangsu province network CHINANET Shandong province network CHINANET Zhejiang province network CERNET2 Beijing Education Research Network II CERNET National Education and Research Network APNIC Asia Pacific Network Information Centre ARIN American Registry for Internet Numbers RIPE NCC Réseaux IP Européens LACNIC Latin American and Caribbean IP address Regional Registry AFRINIC African Regional Internet Registries ICANN International Corporation For Assigned Names And Numbers IANA Internet Assigned Numbers Authority WIPO World Intellectual Property Organization UDRP Uniform Dispute Resolution Policy WHOIS Whois Database Lookup Service etc..
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