经验分享:浅谈做好SEO的四个重点问题(新手需注意)
1. 内容优化:内容是SEO的核心,要想排名上升就必须以用户体验为中心来进行内容优化。在这方面,应该关注文章的可读性、原创性、准确性和有效性。此外,也要考虑如何使用关键字来提升文章的搜索引擎友好度。
2. 网站速度优化: 网站加载速度对于SEO也很重要, 搜索引擎已将加载时间作为一个重要因子影响搜索引擎优化, 加载时间过久不仅影响用户体验, 还可能导致部分用户流失; 保证有效的代码并检测有效资源大小是保障加载速度的前提; 通过CDN加速、Gzip压缩、HTTP Keep-Alive以及Cache Control来减少HTTP请求数量并改善Web服务器性能。
3. 外部回带: 外部回带是一个相对复杂耗时的工作, 但是它也是SEO中不可或缺的一部分; 高贵看得上眼球, 有益于 SEO 的外部回带不仅能显然地影响 SERP 排名 , 还能帮助将流量引导到特定页 ; 回带之前 , 需要先花时间去找出合适相关行业高 PR 站 , 孤独地去找 link building 机会 ; 此外 , 还要注意避公 Google Penguin 检测 .
4. Sitemap : sitemap 既便于 search engine robot (SE) 爬行 web site ;sitemap 胸告 SE robot ;sitemap 胸告 SE robot 对 web page URL 有显然地方便 ; sitemap XML file 中包含 web page URL list ;sitemap XML file 通过 robots.txt file submit to SE server .
二、做好seo应具备哪些条件
1. SEO理念: SEO不光是”keywords” ”backlinks” ”content optimization”………而是一套理念:如何使website/webpage/app/social media content more friendly for users and search engines?
2. SEO Strategy & Tactics : SEO strategy is the overall plan of how to optimize website or webpage in order to achieve better ranking on SERPs while tactics are specific actions taken by marketers in order to reach that goal . It includes keyword research & analysis , content optimization & creation , link building etc..
3. Technical Knowledge : A good understanding of HTML / CSS / JavaScript is essential for a successful implementation of an effective SEO campaign as it helps you understand how search engine bots crawl your website and index its contents . In addition knowledge about other technologies such as AJAX can also be beneficial when optimizing websites for better user experience and performance .
4. Analytical Skills : Being able to analyze data from various sources such as Google Analytics or Search Console is important in order to identify areas where improvements can be made and track progress over time . This requires strong analytical skills which include being able to interpret data accurately and draw meaningful conclusions from it .
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