网站SEO优化最容易进入的四个误区
1. 关键字排名是唯一重要的SEO指标：很多人认为只要在搜索引擎上能够较好地实现关键字排名，就能保证网站的流量。但事实上，关键字排名仅仅是SEO优化中的一部分，而不是唯一重要的衡量标准。
2. SEO优化只需要对内容进行修正即可：很多人觉得SEO优化只需要对文章内容进行修正即可，但事实上并不如此。文章内容当然也是必不可少的部分，但我们也应该注意整个网站布局、代码、逻辑性、用户体验以及相关工作手法来助力SEO优化。
3. SEO 优化时间有特别快速效果: 很多人想将SEO 优化看作”魔术”, 这样就带来了无理期待, 想将大量工作在几天之内就能看到显著效果, 然而, SEO 优化并没有特别快速效应, 需要耐心去坚持执行才能看到显著效果。
4. SEO 不便宜: 有些人因为惧怕开始使用 SEO 等方式来进行市场开发 , 这也是一个误区 , 如今随着 SNS 等新型工具 , 搭建 SNS 社交广告 , 增加 PR 活动 , 高效资料集成 (Data Integration) 等方法都能大大减少成本 .
二、seo网站优化必知10个问题
1.如何避免Google Panda/Penguin对Webmaster Tools中URLs的惩罚风险?
Google Panda/Penguin对Webmaster Tools中URLs惩答风险应遵循Google Webmaster Guidelines ：使用原生HTML代���;遵循robots协议;使用301永久重定向;使用noindex meta tag;避免duplicate content ; 高质量link building ; 高水平content optimization ; 多页web page optimization ; URL canonicalization & redirection .
2.如何选出合适的keywords?
Keyword selection should be based on the following criteria : relevance to your business and target audience ; search volume of keywords in major search engines like Google and Bing ; competition level of keywords in SERPs (Search Engine Result Pages); cost per click for each keyword in PPC campaigns etc..
3.如何进行On-Page Optimization?
On-page optimization includes optimizing title tags & meta descriptions for better CTR(Click Through Rate), using heading tags properly to structure web pages content logically, adding ALT attributes to images for better accessibility & indexing by search engine bots etc.. It also involves creating a sitemap file with all URLs listed so that it can be easily crawled by search engine bots and making sure that there are no broken links or 404 errors on the website which may lead to poor user experience as well as lower rankings in SERPs .
4.如何进行Off-Page Optimization?
Off-page optimization mainly focuses on link building activities such as guest blogging, forum posting & commenting etc., social media marketing activities such as creating profiles on popular social networks like Facebook & Twitter and sharing contents regularly across these platforms etc., directory submission activities where websites are submitted into relevant directories related to their niche market etc., press release distribution activities where newsworthy stories about businesses are distributed through various online channels including blogs & news sites etc.. All these off-page activities help build quality backlinks from other websites which is an important factor when it comes to ranking higher in SERPs .
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