深圳网站优化运营和新媒体运营网站
一、深圳网站优化运营
1. 概述
深圳网站优化运营是指通过对深圳的网站内容和外部链接，以及其他形式的SEO服务来帮助企业或个人快速找到相应的信息。它旨在使用各种方法来帮助企业或个人将其产品、服务和信息准确呈现于用户面前，并提升其在Google、Baidu、360 等大中小型搜索引擎上的可视性。
2. 作用
(1) 通过对核心词的分析，明确目标客户；(2) 建立正规有效的外部链接体系；(3) 加强新闻发布工作；(4) 进行内容优化工作; (5) 加强微博/微信/APP 等新媒体平台上的内容分享; (6) 进行流量分配工作; (7) 通过整合资金权重, 不断扩大影响力。
3. 流程
（1）诊断: 通过对相关数字数字如PV, UV, IP 等流量情况仔细分析, 了解当前情况; （2）SEO: SEO 本质上是一套“遵循”而不是“依靠”原理, 如正版说明书、原始代理图片、原始代理图片标注、H1-H6 标题栏使用要正常; （3）多途径: 多途径集中流量, 如PC+WAP+APP+WeChat + Weibo + QQ + BBS 社区 + SNS 社交平台 + 超文本 / HTML 5 / Flash / Java Scripts / CSS 3D etc.; （4）测试: 通过A/B Test & C Test & D Test & E Test & F Test etc., 不断尝试各方法看看能否扩大流量。
二、新媒体运营
1. 概念
新媒体是一般意义上将Internet Technology and Social Media Platforms such as Wechat , Weibo , APP and so on together to form a new media platform . It is an important part of the digital marketing strategy for companies or individuals who want to promote their products or services in China . The goal of new media operation is to build up brand awareness and increase sales through effective content creation and distribution .
2. 作用
(1 ) Brand Awareness : Through creating interesting contents that can attract target customers' attention , it helps to build up brand awareness ; ( 2 ) Increase Sales : By using different kinds of promotion activities such as coupons , discounts or other special offers on social media platforms like Wechat or Weibo , it can help to increase sales ; ( 3 ) Customer Engagement : Through engaging with customers by replying comments or answering questions on social media platforms like wechat or weibo , it helps to improve customer engagement rate ; ( 4 ) Content Distribution : By distributing contents through various channels such as websites , blogs and forums etc., it helps to reach more potential customers .
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