SEO基础知识之跳出率是什么及5种基本解决方法
一、什么是跳出率
跳出率,又称为“退出率”或“抛弃率”,是指用户在浏览完一个页面后就不再返回该站的情况。它衡量了用户对站的兴趣度和使用体验:如果用户很快就选择退出,则表明他们对当前所看到的内容并不感兴趣。
二、5 种基本方法来降低跳出率
1. 优化新闻栏目布局: 对新闻栏目布局进行优化, 根据新闻性质, 吸引性, 阅读时效性将新闻分两大部分: 精华部分(头条) 和 辅助部分(其他). 头条要能够吸引人气, 进而保留流量; 辅助部分要能够有效辅助头条.
2. 优化版面布局: 针对版面上的图片、字体大小、字体风格、字号大小、版式布局进行优化, 使之能够有效诠释内容并激发读者的兴趣.
3. 改进SEO: SEO是Search Engine Optimization (搜索引擎优化) 的简写, 意味将站地理上正向影响中心度/流量/声誉/信誉/可信度/便民度...etc., 有效诠释站地理上正向影响中心度 / 流量 / 声誉 / 信誉 / 子集中心度 ... etc..
4. 高效营销: 高效营销是一套独特而有效的方法去扩大站地理上正向影响中心度 / 流量 / 子集中心度 ... etc.. , 本方法可以通过 SEO + SEM + SMM + SNS + PPC ... etc., 有效追随者生命周期 .
5. 社交工具 : 社交工具如Facebook Twitter Linkedin YouTube Instagram Pinterest Tumblr Google+ Reddit Quora Medium Weibo WeChat WhatsApp Telegram Viber Line Snapchat VKontakte Tagged Meetup Foursquare Flickr Vine Periscope LiveJournal Disqus Delicious StumbleUpon Digg Diigo Scoopit Flipboard Pocket Instapaper Trello Slack App Store Google Play Windows Phone Store BlackBerry World Amazon Appstore Apple TV Roku Chromecast Xbox One PlayStation 4 Nintendo Wii U Kindle Fire HDX Nook HDX Ouya Android TV Apple Watch Pebble Gear Fit Samsung Gear VR Oculus Rift HTC Vive Microsoft HoloLens Sony SmartEyeglass LG G Watch R Asus ZenWatch Moto 360 Huawei Watch Alcatel OneTouch GoPlay Archos Smart Home Nest Protect Canary Dropcam August Lock Kevo Schlage Sense SkyBell Ring SimpliSafe Scout Alarm Piper Wink Revolv Vivint Honeywell Lyric iSmartAlarm Roost Notion IFTTT Stringify Yonomi Logitech Harmony Philips Hue LIFX Belkin WeMo Withings Activite Pop Jawbone UP24 Misfit Shine Basis Peak Garmin Vivofit Fitbit Charge HR Nike FuelBand Microsoft Band Razer Nabu X Xiaomi Mi Band Amazfit Bip Atlas Wearables Wristband Jawbone UP3 Polar A360 Moov Now TomTom Spark Cardio+ Music Withings Go Nokia Steel HR Oaxis Star 21 Timex Ironman Move IQ Vector Luna Fossil Q Founder Martian Notifier Casio Pro Trek Smart WSD-F10 Nixon Mission Tag Heuer Connected Martian Passport Cookoo 2 MyKronoz ZeTime Guess Connect Emporio Armani EA Connected Diesel On Full Guard Michael Kors Access Bradshaw Kate Spade Scallop Movado Motion Skagen Hagen Fossil Q Marshal Diesel On Axial TAG Heuer Carrera Wear OS by Google Montblanc Summit Huawei Watch 2 LG Watch Sport Louis Vuitton Tambour Horizon Mobvoi Ticwatch E2 and S2 to name a few can be used to increase the reach of your website and reduce bounce rate as well as improve user engagement on your website or blog post pages with social media sharing buttons like Facebook Like Button Twitter Tweet Button LinkedIn Share Button Google Plus Share button Pinterest Pin It button and many more which will help you in reducing the bounce rate of your website or blog post page significantly over time if done properly with proper content optimization for each social network platform separately according to their guidelines for better results in terms of organic search engine rankings as well as improved user experience on your webpages or blog posts pages respectively .
三、 跳出率意义
1)代表用户对站的使用体验——如果电子书很快就通过,说明他们对手看到的内容不感兴趣。
2)代表SEO作业高效性——如果SEO作业高效性好:即使Googlebot遭遇404 error code时也能得到正常indexing; 3)代
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