企业网站权重值要怎样提升及网站内页优化有哪些技巧?
一间企业网站权重值要怎样提升
1. 内容优化:内容是网站的核心,应该注重内容的质量。可以通过制作有价值的原创文章、图片、视频等形式来吸引用户,并保持高水准的内容更新。
2. 外部链接建设:外部链接是衡量网站权重最直接也是最常用的方法之一。可以通过圈子交流、友情链接交易、公共博客上留言等方式来寻找外部链接。
3. 竞价广告:使用Google Adwords或者Baidu Union Ads已成为很多高流量优化中不可或缺的正常手法之一。但要尽力避免“无效花费”而影响效益。
4. SEO 优化: 针对SEO 优化, 无论是On-Page 还是Off-Page, 都能大大地影响到网站地位, 如Title 标签, Meta 标签, Alt 标签, H1~H6标 签 , Keyword Density , Anchor Texts , Robots .txt 等; 同时也要注意URL Rewrite 与301 Redirect 系列问 题; 最后还要考虑XML Sitemap 与RSS Feeds .
5. Social Media Marketing (SMM): SMM 虽然没有 SEO 和 PPC/CPC 那么直接易衡量 ,但如正好能将Social Networking Sites(SNS)上人气庞大而真诚高度集中交流者 ,便能将Brand Awareness & Reputation 大幅度Boost Up!
二、 网站内页优化有哪些技巧?
1. URL 优化: URL 要尽可能保证易读性般理想 ; 各URL Path Level间不要隔得太远 ; Query String Parameter不要太多 ; File Extension Name就如HTML / PHP / ASPX / JSP…etc.; Domain Name & Subdomain Name也各有所套 !
2. Title Tag : Title Tag 覩字数上不宜过20字 ; Keywords Targeted Content必然Priority No 1; Branding Effectiveness也不可避免 !
3. Description Tag : Description Tag Length Limit 150 Characters Max.; Keywords Targeted Content Priority No 1; Call To Action Effectiveness Not Neglectable !
4. Header Tags : H1 ~ H6 Tags Usage Should Be Reasonable & Logical; Heading Structure Hierarchy Must Be Followed Strictly! 5.. Image Optimization : ALT Attribute Value Must Contain Descriptive Words Related To The Image Itself; File Size Compression Is Necessary For Faster Loading Speed! 6.. Internal Linking Structure : Cross Links Between Pages Should Be Set Properly According To Their Categories Or Topics; Breadcrumb Navigation Also Can Help Users Find What They Want Easily! 7.. Site Map Creation : XML Sitemap Submission Is A Must For Search Engines Crawling Your Website More Efficiently And Quicker Than Ever Before! 8.. RSS Feeds Setup: RSS Feeds Are Very Useful For Syndicating Your Contents Across Different Platforms Such As Blogging Websites Or News Aggregators Etc., Which Will Definitely Increase Your Visibility In The Long Run!
三、 网站权重是怎么提升的?
1. 多页面加强: 多页面加强意味者将原始Webpage PageRank Spread Out Over Multiple Webpages On Same DomainName or SubDomainName Instead Of Just One Single Page Only!. 2.. Quality Backlinks Building: Quality Backlinks Building Means You Need to Get High PR and Authority Websites Linking to Your Website With Relevant Anchor Text Used in the Hyperlink!. 3.. Social Bookmarkings Promotion: Social Bookmarkings Promotion is a Good Way to Generate Traffic From Popular Social Networking Sites Like Facebook Twitter Delicious etc., which will also help you get more backlinks from those sites as well!. 4.. Article Writing & Distribution Service: Article Writing & Distribution Service can be used for both getting quality backlinks and increasing your website visibility on search engines by submitting articles with relevant anchor text links pointing back to your website!. 5... Forum Postings Activity Participation.: Forum Postings Activity Participation is another good way of getting quality backlinks as well as generating targeted traffic from forums related to your niche market or industry!.
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