学会这十一个SEO优化技巧，掌控SEO优化套路
一、SEO优化技巧
1. 关键词研究：通过关键词分析来了解用户的搜索习惯，从而为站内文章和外部链接定位有效的关键词。
2. 网站地图：使用XML格式的网站地图可以帮助Googlebot快速找到并抓取你的网站上所有重要信息。
3. 面向用户优化：将用户体验作为SEO优化中不可忽视的一部分，尤其是对于新闻、博客、资讯性内容来说明显得尤为重要。
4. 整理URL地址：将URL地址整理得当能够减少浏览者看到无意义字符串并方便Googlebot正常抓取。
5. 连接建设: 建立有效连接是SEO优化中不可或缺的一部分, 高质量多量连接能够大大助力SEO优化工作。
6. 正文内容: SEO优化中正文内容应当注重原创性, 同时注意核心关键字密度, 使之呈现出合理性;
7. 多页面衡量: SEO衡量不仅仅是单独一个HTML界面, 考察相关子目录/子版块/子标签/子标题/子相关信息也是必要之举;
8. 站内代码: SEO代码应当遵循W3C标准, 各异代表不同意义的meta tag应当如实声明;
9. 本地SEO: 本地SEO特性(Local SEO)能够带来特有流量, Google Places Listing / Bing Local Listing / Yahoo Local Listing 等三大平台上泛舟; 10 . SNS集成 : SNS (Social Network Service)集成能够带来特有流量 , Facebook Like Button / Twitter Tweet Button / Google +1 Button 等三大平台上泛舟 ; 11 . 技术前进 : HTML 5 & CSS 3 & JavaScript & AJAX & Responsive Design 等前进Web 2 . 0 技术 , 能失去冯勃前行 !
二、seo优化套路及seo的优化方法
1、Keyword Research ：通过keywords research来了解用户对website content and structure of the website with relevant keywords that will help to optimize the website for search engine rankings and user experience optimization purposes。
2、On-Page Optimization ： On-page optimization is a process of optimizing web page contents and HTML source code in order to rank higher and earn more relevant traffic from search engines like google yahoo baidu etc.. It includes optimizing title tags meta description header tags image alt text internal linking anchor text etc.. This helps to improve visibility of your website on SERPs as well as improving user experience by providing better navigation options within the site itself which leads to increased conversions or sales for ecommerce websites or lead generation sites respectively..
3、Off-Page Optimization ： Off-page optimization involves activities done outside of your own website such as link building social media marketing article submission directory submission blog commenting forum posting press release distribution video promotion etc... All these activities are aimed at increasing awareness about your brand online thus helping you get more organic traffic from search engines like google yahoo baidu etc... These activities also help in improving overall ranking of your website on SERPs leading to improved visibility and increased conversions or sales for ecommerce websites or lead generation sites respectively..
4、Content Marketing ： Content marketing is an important part of any successful seo campaign because it helps you create quality content that can be used both internally onsite as well as externally offsite through various channels such as blogs articles press releases videos podcasts infographics whitepapers case studies webinars slideshare presentations email newsletters guest blogging etc.... Quality content not only helps you attract potential customers but also improves overall ranking of your website on SERPs leading to improved visibility and increased conversions or sales for ecommerce websites or lead generation sites respectively..
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