网站优化建议之网站优化的基本流程
一、网站优化的基本流程
1. 确定目标：第一要明确自己的优化目标，比如是为了提升用户体验还是为了提升SEO效果。
2. 关键词分析：选取合理的关键词作为优化重心来布局内容。
3. 技术初步判断：对当前使用的开发平台以及代码进行性能上的扫尾处理。
4. 针对不同账户体量进行内部功能测试: 这一步将在真实情况中考虑几乎所有因子, 常常得出意想不到之处; 例如, 检测时间大小、字体大小、图片加载速度以及CSS/JS断引用间隙(gap) 等方法来保障效能水平; 5 . SEO去延时测试: 进行SEO去延时测试, 钩子(hooks) , robots txt , sitemap xml , canonical url 处理 ; 6 . 本地 / CDN / CloudFlare : 增加CDN (Content Delivery Network ) 本地傲雪 (local cache), cloudflare DNS + SSL + DDOS protection ; 7 . Google Analytics & Webmaster Tools : GA & GTM setup and tracking code integration with webpages for better data analysis and optimization 8 . A/B Testing : A/B testing to find out the best combination of elements on a page that can bring more conversions or sales 9 . Content Optimization ：Optimizing content by adding relevant keywords in titles tags meta descriptions etc 10 Link Building ：Building quality backlinks from other websites 11 Social Media Marketing ：Promoting website through social media channels like Facebook Twitter Instagram LinkedIn etc 12 Mobile Optimization ：Making sure website is optimized for mobile devices 13 Conversion Rate Optimization (CRO): Improving user experience to increase conversion rate 14 Reporting & Monitoring Results: Regularly monitoring results of all activities done above and reporting it to client or stakeholders 15 Maintenance & Updates: Updating content regularly as per latest trends technologies algorithms changes 16 Troubleshooting Issues if any arise during the process 17 Re-evaluating Goals based on performance achieved so far 18 Making necessary changes in strategy if needed 19 Final Report Submission after completion of project
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