网站优化是指通过对现有的HTML代码和其它相关文件进行修改来使得整个页面在浏览器中显得更加友好，标记应该总是存在于构造之中;

一、网站优化

1. 什么是网站优化？

网站优化是指通过对现有的HTML代码和其它相关文件进行修改来使得整个页面在浏览器中显得更加友好，并提升用户体验。各大引擎都将重视该方法：Google、Bing 和 Yahoo! 都已利用了此方法来帮助人们找到想要的内容。

2. HTML 代码如何影响 SEO?

HTML 源代码能够影响 SEO 绩效,因为它可以告诉引擎如何理解特定页面上的内容,耦合语义标准(semantic markup)尤其重要;例如:标记应该总是存在于构造之中;

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,和这些样式应遵循 W3C 要求;不必多作无意义的 divs 划分...此外,HTML5 本生就有一套新特性 (microdata),胜者 Google/Bing/Yahoo! 都已将之作为SEO 策略之一.

三、HTML 优化方法 & 技巧

1. Title Tag:Title tag 是 web page title ,即显眼部分 .Title tag 多高50-60 characters ,并清明表意 ; 2. Meta Description :Meta description tags are used to describe the content of a webpage in search engine results pages (SERPs). It should be between 150 and 160 characters long and include relevant keywords for better visibility in SERPs.; 3..Headings Tags :Htags like H1 or H6 can help structure your content for both users and search engines alike.; 4..Image Alt Text :Alt text is an attribute added to image tags that provide textual information about an image on a Web page.; 5..URL Structure: URLs should be short but descriptive enough so that they make sense when read by humans as well as machines., 6 Internal Linking ：Internal linking helps visitors navigate through your website easily while also helping search engines crawl it more effectively 7 External Links ：External links are important because they show how popular you site is with other websites 8 Mobile Optimization ：Mobile optimization means making sure all elements of your website look good on mobile devices 9 Page Speed Optimization 10 Structured Data Markup 11 Schema Markup 12 Social Media Integration 13 Content Quality 14 XML Sitemaps 15 Robots txt 16 Canonical Tags 17 Rich Snippets 18 Breadcrumbs 19 404 Pages 20 Redirects 21 Nofollow Attributes 22 HTTPS 23 AMP 24 Accelerated Mobile Pages 25 Local Search Engine Optimization 26 Voice Search 27 Video Marketing 28 Image Compression 29 CSS Minification 30 JavaScript Minification

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