让网站流量破百万的3个精髓
1. 内容优化:内容是王,要想拥有大量的流量,就必须坚持不断地创造出优质的内容。可以根据用户行为数据来进行内容优化,从而吸引大量用户前来观看。
2. SEO 优化:SEO 搜索引擎优化是影响流量最直接的因素之一。要想使得流量上升到100万以上,就必须对关键词进行合理布局、多页面多关键词功能性布局、正文中加入关键词并保证原创性、注意外部及内部连接体系的合理性及时更新原有内容。
3. 社交媒体营销: 通过Facebook, Twitter, Instagram, YouTube 等广告已成为当前最好的方式之一来扩大影响力并将相应流量带回到站上。例如通过 Facebook 和 Twitter 这样的 SNS 来发布特定领域相关信息; 通过 Youtube 这样的视频门户来发布产品/服务介绍; 通过 Instagram 这样的图片门户来发布产品/服务图片; 高效转化电子书/PDF 材料作为独立学习者学习已是不争气之选; 有效地使用 Google Adwords 和 Bing Ads 等 PPC (pay-per-click) 广告已是不争气之选……
二、如何赚钱
1. 代理: 代理一般是将厂家生产出来的物料(如食物、时装)卖出去然后得到中间人扣留部分作为佣金而得到好处。随着人们对生活水平要求不断升华,代理也在不断壮大,考虑到代理能够看出明显效益,所令人愿意尝试此方法。
2. 竞价: 竞价是一般PPC(Pay Per Click)广告方式中使用得最多 ,Google AdWords ,Bing Ads ,Yahoo Search Marketing三大PPC广告集团都使用此方法 .竞价就是在Google AdWords / Bing Ads / Yahoo Search Marketing三大PPC集团中 ,将Ads Keyword Bidding Price 超出Competitor's Bid Price ,然后Advertiser's Website URL will be displayed on the top of SERPs (Search Engine Result Pages). 例如 :A Company A wants to advertise their product on Google search engine result pages and they bid $0.50 for a keyword "shoes" and if any other company bids more than $0.50 then their website URL will be displayed at the top of SERPs instead of Company A's website URL . 3. Affiliate marketing :Affiliate marketing is one of the most popular ways to make money online today . It involves promoting products or services from another company in exchange for a commission when someone buys that product or service through your affiliate link . For example :If you have an affiliate link for a shoe store and someone clicks on it and makes a purchase then you get paid a commission from that sale . 4. Email marketing :Email marketing is also one of the best ways to make money online as it allows you to reach out directly to potential customers with relevant offers based on their interests or past purchases . You can use email campaigns such as newsletters or special promotions to drive traffic back to your site which can lead to increased sales and revenue over time . 5. Display advertising :Display advertising is another way that businesses can monetize their websites by displaying ads from third party advertisers who pay them for each click or impression made by visitors viewing those ads . This type of advertising works well when combined with other forms of digital marketing such as SEO optimization and social media promotion since it helps increase visibility while also providing additional income streams for businesses looking to maximize profits
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