如何降低网站的高跳出率？学习下这20个策略

2023-12-26 20阅读

二、20个能够有效降低网站跳出率的方法1. 充分理解用户行为:SEO优化可以帮助将大量合资格流量带入;A/B testing可以找出对特定目标影响最大的版本;

一、简介

高跳出率是指用户在浏览网站时，只看了一个页面就选择关闭浏览器的行为。这会对网站的流量和收益带来不利影响，因此如何有效地降低网站的跳出率是很多人都想要了解的话题。本文将介绍20个能够有效降低网站跳出率的方法，并提供实用性强的实施步骤。

二、20个能够有效降低网站跳出率的方法

1. 充分理解用户行为: 通过使用Google Analytics, Crazy Egg 等工具来分析用户行为；

2. 改善内容: 对内容进行优化；

3. 设定适当核心目标: 核心目标应该易于理解并能吸引大量流量;

4. 加强SEO优化: SEO优化可以帮助将大量合资格流量带入;

5. 运用A/B testing : A/B testing可以找出对特定目标影响最大的版本; 6. 针对不合资格流量作出修正 : 需要考察不合资格流量来收集信息; 7. 时刻留意CTR(Click Through Rate): CTR代表单独一天中特定页上所呈显广告单元之总“click-throughs” (也就是“clicks”) / “impressions” (也就是“views") 的总数 ; 8. 尝试使用Popup Ads : Popup Ads可以带来得奖者感 ; 9 . 多阅读厂商blog : 有助于学习如何避免high bounce rate ; 10 . 贴上Call to Action Button : Call to Action Button可令visitors前往特定页 ; 11 . 精心选择Ad Network : Ad Network应能够targeting visitors with relevant ads and content that will keep them engaged on the site for longer periods of time ; 12 . 时时更新content ： Content should be updated regularly in order to keep visitors interested and coming back for more information or updates on a regular basis ; 13 . 增加Internal Links ： Internal links can help guide visitors through your website by providing easy access to related pages or topics they may be interested in exploring further ; 14 . 追随trends & news ： Trends & news can provide interesting content that is timely and relevant which can help draw in new visitors as well as retain existing ones who are looking for fresh content on a regular basis ; 15 . Optimize page loading speed ： Page loading speed should be optimized so that it does not take too long for pages to load which could cause users to leave before they even get a chance to explore what you have available on your website 16 . Use videos & images effectively ： Videos & images can add visual appeal and interest which helps engage viewers while also helping break up text heavy pages 17 . Offer incentives such as discounts or freebies ： Offering incentives such as discounts or freebies can encourage people to stay longer on your website 18 . Make sure navigation is intuitive & user friendly ： Navigation should be intuitive so that users do not have difficulty finding their way around 19 Create an email list & send out newsletters periodically ： An email list allows you to reach out directly with offers, promotions, etc., while newsletters allow you keep subscribers informed about what's going on 20 Monitor analytics data regularly& make adjustments accordingly